Celebrate Black History Month on your bike and unlock donations to organizations supporting Black and minority cyclists this February by joining PeopleForBikes’ Black History Month Challenge and riding 54 miles! If 500 people join the Challenge, PeopleForBikes will donate $2,000 each to Black People Ride Bikes and Black Girls Do Bike. This month’s Challenge goal is in honor of the 54-mile stretch of highway between Selma and Montgomery, Alabama, where Rev. Martin Luther King Jr. and tens of thousands of other citizens marched to the state capitol in 1965 in a peaceful protest for civil rights. Get on your bike and ride 54 miles during the month of February to earn your Black History Month Challenge sticker.