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Schwinn Collegiate Cap City Challenge - Wisconsin Bike Week

Madison, Wisconsin , United States
18 mi




ft elev +


2020 Schwinn Collegiate

Schwinn (Pacific Cycle) is excited to participate in another Wisconsin Bike Week! This year, we’re excited to share some of our favorite routes that begin and end at the Schwinn global headquarters - 4902 Hammersley Road, Madison, WI. Feel free to leave you car in our parking lot while you enjoy one of the three Schwinn routes in Ride Spot. The first 75 individuals who complete a Schwinn Challenge between September 12th – 20th will earn a Schwinn beanie to keep you warm this fall!

FOOD DRIVE: Schwinn (Pacific Cycle) is also participating in Cycle September and will have a food donation bin to combat food insecurity in our region. Please bring a toiletry or non-perishable food item to drop off before you ride! The donation bin will be at the front door of the Pacific Cycle building and can be accessed during normal business hours (8am-5pm Monday through Friday). Feeding America predicts food insecurity will affect 12% of the Dane County population. That’s an increase of 63%, meaning 24,620 more people will need help this year!

The food drive drop off location is located in the front entrance of Schwinn (Pacific Cycle),

Taking off from the Schwinn (Pacific Cycle) headquarters, you'll head south on the Southwest Commuter Bike path. Within the first 5 minutes, you ride right into the famous Fitchburg Bike Roundabout. The roundabout is the convergence of the Capital City State Trail, the Southwest Commuter Trail, Cannonball Path and Military Ridge Path, and the Badger State Trail running overhead. 

Stay to the left as you exit the roundabout (Cannonball path).

Taking the Cannonball trail out of the roundabout to the left, you'll twist and turn through wooded neighborhoods until you arrive at the business district on Fish Hatchery Road. Feel free to take a break and enjoy one of the fine establishments at this fork in the road. 

Locally brewed beer at the Great Dane or yummy dumplings from SoHo, this is a great area to stop for a break, and Fitchburg Cycles is also right there in case you need a new tube or water bottle. Pick back up the trail off of Glacier Valley Road and you're a quick climb from a scenic route through Capital Springs State Recreation Area. Crossing under the Beltline HWY you'll be riding adjacent to the iconic John Nolen Drive which features one of the best views of the Capital.

Enjoy the Capital City Trail as it heads east towards Nine Springs.

A quick underground tunnel will take you west where you pick up the Wingra Creek Bike Path. This path skirts the edge of the UW-Madison Arboretum where you can see all kinds of wildlife and foliage. Riding past Edgewood College, weaving through the historic Monroe Street neighborhood you'll pick up the Southwest Commuter Trail for the home stretch back to Schwinn (Pacific Cycle)! 

Challenge details

Start date

Saturday, September 12, 2020

End date

Sunday, September 20, 2020

Ride category


Challenge award

The first 75 riders who complete the Challenge route will receive this Schwinn Beanie.